In this edition of Inside Brainiac we’d like to pick-up from our last post where we briefly discussed our goals for adding physical buttons to the Brainiac 10.1″ design. We believe that there’s never a one size fits all solution when it comes to interacting with electronics. This holds true whether you are holding a smartphone in your hand, using your TV in your living room or interacting with your car. If you ask 10 different people their preference, you end up with 10 different answers.
The debate gets even hotter when it comes to physical buttons and virtual buttons. This was a topic of great debate in the smartphone world where “a touch screen would never replace physical keys for typing on a smartphone”. While there were still people who swore by their physical keyboard there were many who felt that the new innovative aspects of the alternative phone out weighed the touch screen difference. The key to change was innovation, not physicality.
The same holds true for touch interaction in vehicles. This is another area where reaching over to a physical button or knob has a certain muscle memory to it. Many existing touch implementations by car manufacturers have tried to simply replace buttons and knobs that require fine motor skill with small intricate touch screen controls and the result has been a lot of consumer backlash. Read More